KINGSTON AND NORTH KINGSTON NEIGHBOURHOOD

Conservation Areas Advisory Committee

PLANNING APPLICATION COMMENT FORM DATE: 9 October 2024

CA1

RBK ref: 24/01711/ADV

Address: 10 - 13 Market Place Kingston Upon Thames KT1 1JP Planning Officer: Former Officer AF

Description of proposed works: Installation of 2nos. externally illuminated projecting signs, 2nos. externally illuminated fascia signs, 5nos. internally illuminated lightbox signs and 4nos. internally illuminated acrylic alluminium vinyl signs.

APPRAISAL

By full committee on …… 9 October 2024 …… with …… 7 …… members present

Issued on 8 Nov 2024

1. Positive support		2. No objection
3. Objection	X	4. Objection unless revised as below
5. No comment/neutral		6. Lack of detail
7. Decision already issued

Reason for objection:

Objection.

Our comments on 24/01710 refer.

24/01711 seeks to overbrand this building with an excessive amount of fascia signage in cheap acrylic material contrary to the LPA’s guidance on development in CAs. In addition, the proposed blade/ projecting sign is of poor quality involving use of vinyl lettering. All signage should preferably comprise traditional hand painted sign writing or no worse than individually cut powder coated aluminium lettering displayed on risers.

Furthermore, fascia signage should be illuminated only if absolutely necessary - which is questionable in such a well lit location - & then with no more than discreet low emission trough lighting. Projecting signs must be unlit.